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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

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Dashboarding Shopper Journey Data : Merchandising Effectiveness

The Measurement Minute by Gary Angel   Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...

March 1, 2022

By Gary Angel

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Measuring Shopper Quality with Behavioral Analytics and People Measurement

The Measurement Minute by Gary Angel   A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...

February 23, 2022

By Gary Angel

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Store Dashboarding with Behavioral Analytics

The Measurement Minute by Gary Angel   Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...

February 15, 2022

By Gary Angel

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Measuring the Impact of Associate Churn

The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...

February 7, 2022

By Gary Angel

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Real-time Queue Management and Alerting Customization

The Measurement Minute by Gary Angel   While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...

February 2, 2022

By Gary Angel

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Alerting in People-Measurement

The Measurement Minute by Gary Angel   Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...

January 25, 2022

By Gary Angel

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