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Customer Journey Tracking: From Outside to Inside

One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...

April 13, 2023

By Gary Angel

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People Measurement and Full Journey Shopper Analytics for Retail

Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...

April 10, 2023

By Gary Angel

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Digital Mapping: The Foundation of People-Measurement and Crowd Analytics

For a people-measurement system, mapping is the engine that drives everything. It contextualizes the data, gives meaning to customer journeys and drives the most compelling analytic views.   ...

April 6, 2023

By Gary Angel

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Use Cases for Realtime Alerting Based on People-Measurement, Occupancy and Crowd Analytics

Like most analytics and software tools, the biggest stumbling block for people-measurement platforms like our DM1 is translating tool into business use. That’s often a particular challenge for anal...

April 5, 2023

By Gary Angel

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Realtime Alerting with People Measurement and Crowd Analytics: Performance is the Hard Part

These days, alerting isn’t all that complex. It’s trivial to integrate email and texting into an application – and supporting Webhooks isn’t much harder. This kind of integration used to be c...

April 4, 2023

By Gary Angel

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DM1 Realtime Pipeline for Crowd Analytics

Digital Mortar’s DM1 realtime pipeline lets you measure what’s too crowded. Whether lines are  too long. If employees are in the right places. It's all about what’s happening right now so you ...

April 3, 2023

By Gary Angel

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Look Ma, No Wires!

The Measurement Minute by Gary Angel   One of the biggest challenges to doing people-measurement is the cost and hassle of the cabling. Deploying standalone single sensors has always been ...

April 3, 2023

By Gary Angel

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Measuring Journeys from Outdoors to Indoors

The Measurement Minute by Gary Angel   One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use...

January 19, 2023

By Gary Angel

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People Measurement Alerting for Security and Perimeter Monitoring

The Measurement Minute by Gary Angel Although Digital Mortar isn't really focused on loss prevention or security applications, there are two big reasons why it matters if you're thinking about peo...

January 3, 2023

By Gary Angel

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