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Using Occupancy Management to Drive HVAC

The Measurement Minute by Gary Angel   Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we've found for active Occupan...

June 7, 2021

By Gary Angel

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Velocity : Measuring Speed of Movement to Determine Shopper Engagement

The Measurement Minute by Gary Angel   Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...

May 23, 2021

By Gary Angel

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In-Store Measures of Shopper Enagement

The Measurement Minute by Gary Angel   If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...

May 17, 2021

By Gary Angel

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Pass-by Metrics INSIDE the Store

The Measurement Minute by Gary Angel   Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...

May 10, 2021

By Gary Angel

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Measuring Pass-by Traffic to the Store and In the Store

The Measurement Minute by Gary Angel   Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...

May 2, 2021

By Gary Angel

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Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial

The Measurement Minute by Gary Angel   There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...

April 19, 2021

By Gary Angel

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Getting Started with In-Store Metrics : Area Foot Traffic

The Measurement Minute by Gary Angel   When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...

April 13, 2021

By Gary Angel

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The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics

The Measurement Minute by Gary Angel   Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...

April 4, 2021

By Gary Angel

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A Framework for In-Store Shopper Behavioral Reporting

In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...

March 30, 2021

By Gary Angel

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