The Measurement Minute by Gary Angel A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...
The Measurement Minute by Gary Angel Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...
The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...
The Measurement Minute by Gary Angel While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
An Overview of In-Store Shopper Measurement from Applied Marketing Analytics Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
The Measurement Minute with Gary Angel A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...