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LiDAR Sensors for People Measurement Review Series: Livox Mid-360

LiDAR has become a go to people measurement technology for Digital Mortar.  Although LiDAR has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discus...

September 5, 2023

By Jesse Gross

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LiDAR Sensors for People Measurement Review Series: Ouster OS0

Lidar has become a go to people measurement technology for Digital Mortar. Although lidar has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discuss ...

July 11, 2023

By Jesse Gross

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People Measurement and Crowd Analytics for Airports

Few environments are as complex for people measurement as airports. Like  a densely crowded small city in constant rush hour, airports are large, crowded, multi-functional spaces and the experience ...

April 7, 2023

By Gary Angel

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Measuring Shopper to Associate Ratios (STARs) – You’re not in Door Count Land anymore

The Measurement Minute by Gary Angel   The traditional calculation of Shopper to Associate Ratios (STARs) is simple: Door Count divided by the number of Associates staffed that day. But wh...

October 25, 2021

By Gary Angel

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The STARs Clock : Visualizing Shopper to Labor Ratios

We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look.   Why is STARS data impo...

September 9, 2021

By Gary Angel

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Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

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Occupancy Management : Occupancy Apps are the Right Solution

Occupancy Apps are the best way to deliver occupancy management - not web-based reporting. Why? It stems from the basic uses of an occupancy management system that make it different than most of the ...

September 2, 2020

By Gary Angel

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The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

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Enough with the Talk : The Measurement Minute #13 w. Gary Angel

The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven   Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...

July 13, 2018

By Gary Angel

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