The STARs Clock : Visualizing Shopper to Labor Ratios
We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look. Why is STARS data impo...
Building a Metric Framework for In-Store Shopper Journey Measurement
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
Occupancy Management : Occupancy Apps are the Right Solution
Occupancy Apps are the best way to deliver occupancy management - not web-based reporting. Why? It stems from the basic uses of an occupancy management system that make it different than most of the ...
The Basics of Display Measurement
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
Enough with the Talk : The Measurement Minute #13 w. Gary Angel
The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...
Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel
The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic. Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...
The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs
The Measurement Minute with Gary Angel, CEO of Digital Mortar. Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...