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The STARs Clock : Visualizing Shopper to Labor Ratios

We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look.   Why is STARS data impo...

September 9, 2021

By Gary Angel

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Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

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Occupancy Management : Occupancy Apps are the Right Solution

Occupancy Apps are the best way to deliver occupancy management - not web-based reporting. Why? It stems from the basic uses of an occupancy management system that make it different than most of the ...

September 2, 2020

By Gary Angel

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The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

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Enough with the Talk : The Measurement Minute #13 w. Gary Angel

The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven   Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...

July 13, 2018

By Gary Angel

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Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic.   Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...

June 26, 2018

By Gary Angel

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The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs

The Measurement Minute with Gary Angel, CEO of Digital Mortar.   Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...

June 1, 2018

By Gary Angel

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