The Basics of Display Measurement
The Basics of Display Measurement
By Gary Angel
|January 20, 2020
The Measurement Minute by Gary Angel
Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn’t so much to measure product lift as comparative lift – meaning comparisons often need to be made across years of essentially non-comparable data. That just doesn’t work well. Measuring shopper behavior at display turns out be a better method in almost every respect.
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