The Measurement Minute by Gary Angel

Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn’t so much to measure product lift as comparative lift – meaning comparisons often need to be made across years of essentially non-comparable data. That just doesn’t work well. Measuring shopper behavior at display turns out be a better method in almost every respect.

Podcast: Play in new window | Download

Subscribe: RSS