The Basics of Display Measurement

The Basics of Display Measurement

By Gary Angel


January 20, 2020

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel


Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn’t so much to measure product lift as comparative lift – meaning comparisons often need to be made across years of essentially non-comparable data. That just doesn’t work well. Measuring shopper behavior at display turns out be a better method in almost every respect.




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