Customer Journey Alerting with People-Measurement
The Measurement Minute by Gary Angel Customer Journey alerting can completely transform the experience of a physical space. Instead of waiting for a customer to seek out help, it activel...
Introduction to Predictive Queue Management
The Measurement Minute by Gary Angel A customer's time in line is one of the most important (and controllable) aspects of physical experience. We're currently working through several que...
The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data
The Measurement Minute by Gary Angel Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...
Why PoS Data is a Fundamental Integration with Shopper Journey Data
The Measurement Minute by Gary Angel Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...
Integrating PoS and Shopper Journey Data
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...
Classifying and Analyzing Store Greeter Interactions for Store Analytics
The Measurement Minute by Gary Angel Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...
Dashboarding Store Performance with Shopper Measurement
One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...
Measuring Shopper Groups and the Impact on Store Conversion
The Measurement Minute by Gary Angel Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...
Dashboarding Store Operational Efficiency with People Measurment
The Measurement Minute by Gary Angel The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...