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Introduction to Predictive Queue Management

The Measurement Minute by Gary Angel   A customer's time in line is one of the most important (and controllable) aspects of physical experience. We're currently working through several que...

July 18, 2022

By Gary Angel

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The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data

The Measurement Minute by Gary Angel   Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...

June 27, 2022

By Gary Angel

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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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Integrating PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...

May 12, 2022

By Gary Angel

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Classifying and Analyzing Store Greeter Interactions for Store Analytics

The Measurement Minute by Gary Angel   Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...

April 11, 2022

By Gary Angel

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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

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Dashboarding Shopper Journey Data : Merchandising Effectiveness

The Measurement Minute by Gary Angel   Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...

March 1, 2022

By Gary Angel

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