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Customer Journey Alerting with People-Measurement

The Measurement Minute by Gary Angel   Customer Journey alerting can completely transform the experience of a physical space. Instead of waiting for a customer to seek out help, it activel...

December 27, 2022

By Gary Angel

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Introduction to Predictive Queue Management

The Measurement Minute by Gary Angel   A customer's time in line is one of the most important (and controllable) aspects of physical experience. We're currently working through several que...

July 18, 2022

By Gary Angel

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The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data

The Measurement Minute by Gary Angel   Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...

June 27, 2022

By Gary Angel

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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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Integrating PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...

May 12, 2022

By Gary Angel

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Classifying and Analyzing Store Greeter Interactions for Store Analytics

The Measurement Minute by Gary Angel   Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...

April 11, 2022

By Gary Angel

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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

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