The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...