Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...
The Measurement Minute by Gary Angel Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...
The Measurement Minute by Gary Angel The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...