The Measurement Minute by Gary Angel If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...
The Measurement Minute with Gary Angel The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...
The Measurement Minute with Gary Angel Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...
The Measurement Minute by Gary Angel If KPI's aren't interpretable, how do we provide the necessary context to a report to make it actionable? That's the job of model building - which is...
The Measurement Minute by Gary Angel Part of the problem enterprise's have had with reporting is a misunderstanding of what KPI's can accomplish. Too often, we end up sacrificing context...
The Measurement Minute by Gary Angel Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...
The Measurement Minute by Gary Angel Reporting is one of those things that everyone thinks are easy but that somehow always seem to end up not working very well. That turned out to be a ...
The Measurement Minute by Gary Angel Data Viz and Data Management went in opposite directions this week - with Salesforce completing a massive acquisition of Tableau while key companies ...
The Measurement Minute by Gary Angel Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...