The Devious Nature of the Website Sample
The Devious Nature of the Website Sample
By Gary Angel
|September 27, 2019
The Measurement Minute with Gary Angel
The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic principle? Website samples. The tricky nature of Website samples and the impact on interpreting virtually every metric from a Web survey is one of the least understood aspects of digital measurement.