Merchandising Analytics: Measuring In-Store Displays
Merchandising Analytics: Measuring In-Store Displays
By Gary Angel
|January 13, 2020
The Measurement Minute with Gary Angel
2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting analytically is targeted toward display analytics – helping merchants understand in-store display effectiveness. It’s one of those case where basic measurement is both interesting and immediately actionable.