The Measurement Minute by Gary Angel If KPI's aren't interpretable, how do we provide the necessary context to a report to make it actionable? That's the job of model building - which is...
The Measurement Minute by Gary Angel Part of the problem enterprise's have had with reporting is a misunderstanding of what KPI's can accomplish. Too often, we end up sacrificing context...
The Measurement Minute by Gary Angel Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...
The Measurement Minute by Gary Angel Reporting is one of those things that everyone thinks are easy but that somehow always seem to end up not working very well. That turned out to be a ...
The Measurement Minute by Gary Angel Data Viz and Data Management went in opposite directions this week - with Salesforce completing a massive acquisition of Tableau while key companies ...
The Measurement Minute by Gary Angel Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...
The Measurement Minute with Gary Angel Store Measurement with camera has been challenged by the cost and the capability to follow shoppers from camera to camera. Edge-based AI coupled wi...
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
The Measurement Minute with Gary Angel Everyone (including me) likes to tout analytics ROI and actionable analytics. But the truth is that direct, actionable results from analytics are l...