The Measurement Minute by Gary Angel

The traditional calculation of Shopper to Associate Ratios (STARs) is simple: Door Count divided by the number of Associates staffed that day. But when you start doing full journey measurement, you’re measuring areas inside the store at much finer increments of time and suddenly it’s not so clear what makes the best metric. After all, shoppers can walk through one corner of an area and spend six seconds in it. Should they be counted? Ditto for Associates. What if a shopper enters an area, leaves and then comes back? Should they counted twice? Associates may enter and leave an area countless times in an hour – does that matter? The latest Measurement Minute dives into the many ways to think about measuring intra-day STARS.

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