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Dynamic Real-time Associate Allocation

The Measurement Minute by Gary Angel   Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...

April 19, 2022

By Gary Angel

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Classifying and Analyzing Store Greeter Interactions for Store Analytics

The Measurement Minute by Gary Angel   Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...

April 11, 2022

By Gary Angel

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Classifying Associate Interactions in the Store with Shopper Journey Data

The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...

April 5, 2022

By Gary Angel

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Introduction to Advanced Associate Interaction Metrics

The Measurement Minute by Gary Angel   The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...

March 29, 2022

By Gary Angel

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How to Measure Shopper Groups in the Store

The Measurement Minute by Gary Angel   Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...

March 22, 2022

By Gary Angel

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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

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Dashboarding Shopper Journey Data : Merchandising Effectiveness

The Measurement Minute by Gary Angel   Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...

March 1, 2022

By Gary Angel

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