Density Metrics and Store Layout Optimization
The Measurement Minute by Gary Angel The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...
Measures of Dependence in Retail – Understanding Self-Selection and Store Layout
The Measurement Minute by Gary Angel Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...
In-Store Shopper Metrics: Dependence and Independence
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Conversion per Opportunity: Combining PoS and Shopper Journey Data
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
The Role of LiDAR in People-Measurement and Shopper Analytics
The Measurement Minute by Gary Angel Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in people-measurement...
Tying Point-of-Sale (PoS) data to Shopper Journey Data
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...
Building a Metric Framework for In-Store Shopper Journey Measurement
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Using Occupancy Management to Drive HVAC
The Measurement Minute by Gary Angel Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we've found for active Occupan...