The Measurement Minute by Gary Angel There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to ...
Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...