In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Velocity : Measuring Speed of Movement to Determine Shopper Engagement
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
In-Store Measures of Shopper Enagement
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...
Pass-by Metrics INSIDE the Store
The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...
Measuring Pass-by Traffic to the Store and In the Store
The Measurement Minute by Gary Angel Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...
Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial
The Measurement Minute by Gary Angel There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...
Getting Started with In-Store Metrics : Area Foot Traffic
The Measurement Minute by Gary Angel When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...
The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
A Framework for In-Store Shopper Behavioral Reporting
In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...