Testing Ideas for Display Measurement
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
Full-Funnel Display Analytics
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
Merchandising Analytics: Measuring In-Store Displays
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
Fixing Overly Tactical Metrics: Content Consumption Part II
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...
Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics
The Measurement Minute by Gary Angel Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...
Gameable Metrics: College Board 2 : Students and Universities 0
The Measurement Minute by Gary Angel Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable - resulting in an arms race to opt...
The Art of Facilitation: Jim Sterne Visits the Measurement Minute (10x)
The Measurement Minute by Gary Angel If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...
Just Because It’s Old Doesn’t Mean It’s Right
The Measurement Minute with Gary Angel Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...
Centralization Before Democratization
The Measurement Minute by Gary Angel Effective Democratization of Data requires...Centralization? That's the paradox of trying to get stakeholders to self-service. You can't, until you d...