Reporting and Dashboarding for In-Store Analytics
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...
The Measurement Minute by Gary Angel If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...
The Measurement Minute by Gary Angel Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...
The Measurement Minute by Gary Angel Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...
The Measurement Minute with Gary Angel 2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...
The Measurement Minute by Gary Angel If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...
The Measurement Minute by Gary Angel Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...
The Measurement Minute by Gary Angel Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable - resulting in an arms race to opt...
The Measurement Minute by Gary Angel If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...