The Measurement Minute by Gary Angel Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...
The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...