In-Store Shopper Metrics: Dependence and Independence
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Conversion per Opportunity: Combining PoS and Shopper Journey Data
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
Tying Point-of-Sale (PoS) data to Shopper Journey Data
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...
Building a Metric Framework for In-Store Shopper Journey Measurement
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Velocity : Measuring Speed of Movement to Determine Shopper Engagement
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
In-Store Measures of Shopper Enagement
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...
Pass-by Metrics INSIDE the Store
The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...
Measuring Pass-by Traffic to the Store and In the Store
The Measurement Minute by Gary Angel Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...