The STARs Clock : Visualizing Shopper to Labor Ratios
We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look. Why is STARS data impo...
Measures of Dependence in Retail – Understanding Self-Selection and Store Layout
The Measurement Minute by Gary Angel Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...
In-Store Shopper Metrics: Dependence and Independence
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Conversion per Opportunity: Combining PoS and Shopper Journey Data
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
Tying Point-of-Sale (PoS) data to Shopper Journey Data
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...
Building a Metric Framework for In-Store Shopper Journey Measurement
Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...
In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Velocity : Measuring Speed of Movement to Determine Shopper Engagement
The Measurement Minute by Gary Angel Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...
In-Store Measures of Shopper Enagement
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...