In-Store Conversion is Surprisingly Ambiguous
In-Store Conversion is Surprisingly Ambiguous
By Gary Angel
|June 14, 2021
The Measurement Minute by Gary Angel
In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that’s just not the case. Understanding when and whether a shopper converted is doable, but we often don’t know what – from their journey – got purchased. That makes for considerable ambiguity at the bottom of the in-store funnel.
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