Pass-by Metrics INSIDE the Store

Pass-by Metrics INSIDE the Store

By Gary Angel


May 10, 2021

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel


Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside the store as well. You can measure pass-by traffic for everything from an aisle to an endcap to a Section to a display. But depending on how the area is setup and how traffic flows around it, this may require quite different measurement.




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