Crowd Analytics Segmentation Capabilities
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...
Fixing KPIs with Segmentation
My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...
The Strange Case of the Misinterpreted KPI
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...
People-Measurement, Visit Segmentation and Intentionality
Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...
People-Measurement Analytics: Journey Tracking
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
People-Measurement Analytics: It all starts with heatmapping
In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...
Real-time People Measurement and Crowd Analytics
Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and m...
LiDAR Sensors for People Measurement Review Series: Livox Mid-360
LiDAR has become a go to people measurement technology for Digital Mortar. Although LiDAR has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discus...
Getting the Data Out: The Distribution Layer in a People-Measurement Platform
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. A People-Measurement Platform is the software s...