blog-img

The Strange Case of the Misinterpreted KPI

The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...

October 23, 2023

By Gary Angel

blog-img

People-Measurement, Visit Segmentation and Intentionality

Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...

October 17, 2023

By Gary Angel

blog-img

People-Measurement Analytics: Journey Tracking

Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...

October 4, 2023

By Gary Angel

blog-img

People-Measurement Analytics: It all starts with heatmapping

In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...

September 27, 2023

By Gary Angel

blog-img

Real-time People Measurement and Crowd Analytics

Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and m...

September 20, 2023

By Gary Angel

blog-img

LiDAR Sensors for People Measurement Review Series: Livox Mid-360

LiDAR has become a go to people measurement technology for Digital Mortar.  Although LiDAR has numerous use cases including autonomous vehicles, mapping and robotics, in this review series we discus...

September 5, 2023

By Jesse Gross

blog-img

Getting the Data Out: The Distribution Layer in a People-Measurement Platform

Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. A People-Measurement Platform is the software s...

July 19, 2023

By Gary Angel

blog-img

Mapping and Contextualization in People Measurement

Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. To make lidar sensors work you need two kinds o...

July 17, 2023

By Gary Angel

blog-img

Lidar and People Measurement Platforms

Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance.   Yet if you buy a lidar sensor, you get...

July 12, 2023

By Gary Angel

Search