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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

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Dashboarding Shopper Journey Data : Merchandising Effectiveness

The Measurement Minute by Gary Angel   Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...

March 1, 2022

By Gary Angel

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Measuring Shopper Quality with Behavioral Analytics and People Measurement

The Measurement Minute by Gary Angel   A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...

February 23, 2022

By Gary Angel

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Store Dashboarding with Behavioral Analytics

The Measurement Minute by Gary Angel   Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...

February 15, 2022

By Gary Angel

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Measuring the Impact of Associate Churn

The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...

February 7, 2022

By Gary Angel

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Alerting in People-Measurement

The Measurement Minute by Gary Angel   Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...

January 25, 2022

By Gary Angel

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Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1

Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...

January 13, 2022

By Gary Angel

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Wither In-Store Measurement

An Overview of In-Store Shopper Measurement from Applied Marketing Analytics   Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...

January 13, 2022

By Gary Angel

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