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Data Wrangling for Predictive Queue Analytics

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is the data wrangling - and so far that's proven to be the case when it comes to building a predictive qu...

August 30, 2022

By Gary Angel

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Predictive Queue Management: Data Preparation for Analysis

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...

August 1, 2022

By Gary Angel

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Measuring Self-Checkout. Or not…

The Measurement Minute by Gary Angel   A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...

July 25, 2022

By Gary Angel

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The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data

The Measurement Minute by Gary Angel   Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...

June 27, 2022

By Gary Angel

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Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level

The Measurement Minute by Gary Angel   The value of a PoS integration to journey data is profound. And that value starts with one essential metric - the true conversion rate. Journey tells...

June 20, 2022

By Gary Angel

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....

June 13, 2022

By Gary Angel

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Measuring Shopper Groups to Improve Conversion Rate Analysis

Abstract Groups of shoppers can have a surprisingly large impact on key performance indicators like conversion rate and STARs. If you only focus on individual shopper counts, you may be getting a ...

June 6, 2022

By Gary Angel

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Choosing the Level of PoS Data to Integrate into Shopper Journeys

The Measurement Minute by Gary Angel   Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropria...

June 6, 2022

By Gary Angel

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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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