The Measurement Minute by Gary Angel Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, opt...
The Measurement Minute by Gary Angel The value of a PoS integration to journey data is profound. And that value starts with one essential metric - the true conversion rate. Journey tells...
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....
Abstract Groups of shoppers can have a surprisingly large impact on key performance indicators like conversion rate and STARs. If you only focus on individual shopper counts, you may be getting a ...
The Measurement Minute by Gary Angel Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropria...
The Measurement Minute by Gary Angel Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...
The Measurement Minute by Gary Angel Dynamic associate allocation is one of the most powerful applications of people-measurement in retail - particularly for larger stores. But when it c...
The Measurement Minute by Gary Angel Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...