Retail Associate Measurement Strategies
The Measurement Minute by Gary Angel Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...
The STARs Clock: A Data Visualization for Associate Optimization
We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look. Why is STARS data ...
The STARs Clock : Visualizing Shopper to Labor Ratios
We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look. Why is STARS data impo...
Density Metrics and Store Layout Optimization
The Measurement Minute by Gary Angel The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...
Measures of Dependence in Retail – Understanding Self-Selection and Store Layout
The Measurement Minute by Gary Angel Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...
In-Store Shopper Metrics: Dependence and Independence
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
Conversion per Opportunity: Combining PoS and Shopper Journey Data
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...
The Role of LiDAR in People-Measurement and Shopper Analytics
The Measurement Minute by Gary Angel Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in people-measurement...
Tying Point-of-Sale (PoS) data to Shopper Journey Data
The Measurement Minute by Gary Angel If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...