In-Store Measures of Shopper Enagement
The Measurement Minute by Gary Angel If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...
Pass-by Metrics INSIDE the Store
The Measurement Minute by Gary Angel Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...
Measuring Pass-by Traffic to the Store and In the Store
The Measurement Minute by Gary Angel Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...
Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial
The Measurement Minute by Gary Angel There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...
The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics
The Measurement Minute by Gary Angel Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...
A Framework for In-Store Shopper Behavioral Reporting
In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...
In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise
The Measurement Minute by Gary Angel Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...
Comparison of People-Tracking Technologies for In-Store Analytics
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
Hypothesis Generation and the Digital Analytics Hub
The Measurement Minute by Gary Angel It's hard to tell one conference from another - especially online. Because one corporate presentation is kind of like another. But to me, the Digital...