Measuring Shopper/Associate Interactions
The Measurement Minute by Gary Angel With today's advanced people-measurement technologies, it's not that hard to measure when Associates are interacting with Shoppers. This interaction ...
The Measurement Minute by Gary Angel With today's advanced people-measurement technologies, it's not that hard to measure when Associates are interacting with Shoppers. This interaction ...
The Measurement Minute by Gary Angel Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...
The Measurement Minute by Gary Angel Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...
We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look. Why is STARS data ...
We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look. Why is STARS data impo...
The Measurement Minute by Gary Angel The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...
The Measurement Minute by Gary Angel Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...
The Measurement Minute by Gary Angel For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...
The Measurement Minute by Gary Angel Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...