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Lidar Technology for People-Tracking : A Detailed Look

LiDAR Technology has a number of unique properties that make it well suited to certain applications of people-tracking and journey measurement. LiDAR sensors have gained a lot of notoriety from their...

January 22, 2021

By Gary Angel

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Lidar Technology for People-Tracking and Shopper Measurement

The Measurement Minute by Gary Angel   Lidar may be best known for its application to self-driving cars, but it's also a powerful people-tracking technology. Lidar's great coverage area an...

January 12, 2021

By Gary Angel

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Key Applications for People-Tracking Technologies Webinar

The Measurement Minute by Gary Angel   To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of people-sensing tech...

January 4, 2021

By Gary Angel

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Bluetooth BLE Electronic Measurement and Associate Tracking

Bluetooth Badges are one of the go to techniques for Associate tracking. They cover a wide-range of use-cases and are inexpensive to deploy, making them an attractive option of most forms of labor tr...

December 14, 2020

By Gary Angel

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Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies

If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...

December 3, 2020

By Gary Angel

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Electronics and Camera: Complementary People-Tracking Technologies

The Measurement Minute by Gary Angel   Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...

December 1, 2020

By Gary Angel

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Electronic People-Tracking Technology: Strengths and Weaknesses

The Measurement Minute by Gary Angel   Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...

November 24, 2020

By Gary Angel

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An Overview of Electronic Geolocation Analytics and People Measurement

In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...

November 16, 2020

By Gary Angel

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Electronic Sensor People-Tracking Technology

The Measurement Minute by Gary Angel   Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...

November 15, 2020

By Gary Angel

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