Lidar and People-Measurement
Lidar sensors capture a three-dimensional image of a space. They shoot out invisible (infrared) beams of light and then measure how long it takes for the beam to reflect back. A single lidar sens...
Customer Journey Tracking: From Outside to Inside
One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...
People Measurement and Crowd Analytics Without the Wiring
If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution. People measurement is great. It solves real worl...
Measuring Journeys from Outdoors to Indoors
The Measurement Minute by Gary Angel One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use...
Predictive Queue Management: Data Preparation for Analysis
The Measurement Minute by Gary Angel The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...
Measuring Self-Checkout. Or not…
The Measurement Minute by Gary Angel A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...
Shopper Journey and PoS Integration : Mapping SKUs to the Store
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....
An Overview of In-Store Tracking Technology – 2022 UPDATE
The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...