If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...
The Measurement Minute by Gary Angel Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...
The Measurement Minute by Gary Angel Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...
In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...
The Measurement Minute by Gary Angel Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...
Camera is the single most common and probably the most powerful people-measurement technology currently deployed. And the most common type of camera for people measurement is a stereoscopic, ceiling ...
The Measurement Minute by Gary Angel Camera is the most popular technology for people-counting. And with good reason. It's highly accurate and very detailed. But while vendors have done ...
The Measurement Minute by Gary Angel In another interview from the DA Hub, Matthew Wolf from Dignity Health joins the Minute. Since he was recently tapped to head-up a large-scale data g...
The Measurement Minute with Gary Angel The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...