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Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies

If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...

December 3, 2020

By Gary Angel

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Electronics and Camera: Complementary People-Tracking Technologies

The Measurement Minute by Gary Angel   Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...

December 1, 2020

By Gary Angel

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Electronic People-Tracking Technology: Strengths and Weaknesses

The Measurement Minute by Gary Angel   Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...

November 24, 2020

By Gary Angel

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An Overview of Electronic Geolocation Analytics and People Measurement

In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...

November 16, 2020

By Gary Angel

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Electronic Sensor People-Tracking Technology

The Measurement Minute by Gary Angel   Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...

November 15, 2020

By Gary Angel

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People Measurement Camera Technology

Camera is the single most common and probably the most powerful people-measurement technology currently deployed. And the most common type of camera for people measurement is a stereoscopic, ceiling ...

October 28, 2020

By Gary Angel

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Camera Technology for People Counting : An Overview

The Measurement Minute by Gary Angel   Camera is the most popular technology for people-counting. And with good reason. It's highly accurate and very detailed. But while vendors have done ...

October 5, 2020

By Gary Angel

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Tackling Data Governance: Is it the Equivalent of Soviet-era Agriculture?

The Measurement Minute by Gary Angel   In another interview from the DA Hub, Matthew Wolf from Dignity Health joins the Minute. Since he was recently tapped to head-up a large-scale data g...

October 21, 2019

By Gary Angel

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The Devious Nature of the Website Sample

The Measurement Minute with Gary Angel   The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...

September 27, 2019

By Gary Angel

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