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An Overview of In-Store Tracking Technology – 2022 UPDATE

The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology.   It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...

January 4, 2022

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Using Measurement Cameras for Loss Prevention

Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...

March 11, 2021

By Gary Angel

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Comparison of People-Tracking Technologies for In-Store Analytics

The Measurement Minute by Gary Angel   There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...

March 6, 2021

By Gary Angel

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Using People-Measurement Cameras for Loss Prevention

The Measurement Minute by Gary Angel   If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...

February 28, 2021

By Gary Angel

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Loss Prevention and In-Store Analytics

At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...

February 15, 2021

By Gary Angel

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LiDAR, Loss Prevention, Security and People Tracking

The Measurement Minute by Gary Angel   A few posts back the Measurement Minute explained why using Loss Prevention Cameras for people-tracking is tempting but usually not the right solutio...

February 13, 2021

By Gary Angel

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SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience

The Measurement Minute by Gary Angel   I recently talked with Mark Shekleton about Smart Seal - his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers b...

February 2, 2021

By Gary Angel

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Comparing the Cost of Using LP Cameras to Dedicated Measurement Cameras for People-Tracking

The Measurement Minute by Gary Angel   There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it's one of the mo...

January 27, 2021

By Gary Angel

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