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Compute Power on the Edge

The Measurement Minute by Gary Angel   The biggest change in Edge-based computing is the type of development that the new generation of SBCs and SOMs allows. Bottom line is that they make ...

June 3, 2019

By Gary Angel

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SOM vs. SBC in IoT (sheesh!)

The Measurement Minute with Gary Angel   It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...

May 30, 2019

By Gary Angel

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Getting Edgy – An Introduction to IoT Computing

The Measurement Minute by Gary Angel   Technologies are only really interesting after they've passed through their time on the hype cycle. Here at Digital Mortar, we tried as hard as we co...

May 30, 2019

By Gary Angel

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Solving the Display Interaction Problem

The Measurement Minute with Gary Angel   Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...

May 15, 2019

By Gary Angel

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ML Model Coherence

The Measurement Minute by Gary Angel   When you use human annotation or data factory techniques to create ML training data, there's always a risk that your training data won't match the re...

May 5, 2019

By Gary Angel

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Scenes from an Analytics Journey

This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV   The presentation is structur...

April 29, 2019

By Gary Angel

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Loss Prevention and Shopper Analytics

The Measurement Minute with Gary Angel   Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...

April 9, 2019

By Gary Angel

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Prepping Geo-Location Data for Machine Learning

In my last two posts, I described the techniques we used to create and enhance an ML data set for supervised learning. In my next post, we finally get to the really fun stuff – building models. But...

February 27, 2019

By Gary Angel

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GeoLocation Positional Accuracy and Its Challenges

To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...

February 5, 2019

By Gary Angel

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