Compute Power on the Edge
The Measurement Minute by Gary Angel The biggest change in Edge-based computing is the type of development that the new generation of SBCs and SOMs allows. Bottom line is that they make ...
SOM vs. SBC in IoT (sheesh!)
The Measurement Minute with Gary Angel It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...
Getting Edgy – An Introduction to IoT Computing
The Measurement Minute by Gary Angel Technologies are only really interesting after they've passed through their time on the hype cycle. Here at Digital Mortar, we tried as hard as we co...
Solving the Display Interaction Problem
The Measurement Minute with Gary Angel Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...
ML Model Coherence
The Measurement Minute by Gary Angel When you use human annotation or data factory techniques to create ML training data, there's always a risk that your training data won't match the re...
Scenes from an Analytics Journey
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
Loss Prevention and Shopper Analytics
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
Prepping Geo-Location Data for Machine Learning
In my last two posts, I described the techniques we used to create and enhance an ML data set for supervised learning. In my next post, we finally get to the really fun stuff – building models. But...
GeoLocation Positional Accuracy and Its Challenges
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...