Scenes from an Analytics Journey
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV The presentation is structur...
The Measurement Minute with Gary Angel Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...
In my last two posts, I described the techniques we used to create and enhance an ML data set for supervised learning. In my next post, we finally get to the really fun stuff – building models. But...
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement Even seemingly simple real-world tasks like queue measurement turn out to have all s...
The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.