The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.
Accurate People Counting In Malls and Events – It’s not as easy as you might think
We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...
Mobile App GeoLocation: Enabling Accurate In-Store Shopper Tracking without Adding Hardware
The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measur...
Using Your Existing Store WiFi for Shopper Measurement
The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...
“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform
Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...
A Year in Store Analytics
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...
The State of Store Tracking Technology
The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...
The DM1 Roadmap: A peek into the future of store analytics
We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...
An Overview of In-Store Tracking Technology
How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...