Measuring Self-Checkout. Or not…

Measuring Self-Checkout. Or not…

By Gary Angel


July 25, 2022

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel


A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly driven, as the article suggests, by a fundamental misconception that self-checkout is faster? Whatever you think about self-checkout (I happen to like it), this is the kind of question that can be readily answered with real-world people-measurement data. Data that neither adopters nor skeptics appear to actually have! It’s another example of that all too common case of people arguing perceptions instead of doing the work to have knowledge.




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