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Crowd Analytics Segmentation Capabilities

Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...

November 7, 2023

By Gary Angel

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Fixing KPIs with Segmentation

My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...

October 30, 2023

By Gary Angel

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The Strange Case of the Misinterpreted KPI

The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...

October 23, 2023

By Gary Angel

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People-Measurement, Visit Segmentation and Intentionality

Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...

October 17, 2023

By Gary Angel

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People-Measurement Analytics: Journey Tracking

Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...

October 4, 2023

By Gary Angel

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People-Measurement Analytics: It all starts with heatmapping

In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...

September 27, 2023

By Gary Angel

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Real-time People Measurement and Crowd Analytics

Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and m...

September 20, 2023

By Gary Angel

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Getting the Data Out: The Distribution Layer in a People-Measurement Platform

Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. A People-Measurement Platform is the software s...

July 19, 2023

By Gary Angel

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Mapping and Contextualization in People Measurement

Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. To make lidar sensors work you need two kinds o...

July 17, 2023

By Gary Angel

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