Digital Mortar's DM1DM1 helps you understand how shoppers use your stores. Where they spend time. What they do first. What engages them. What doesn’t. Use that knowledge to improve customer experience, optimize store layout, test and improve your signage, integrate digital experiences and optimize your Associate presence.
Powerful Enterprise Shopper Analytics
Full Journey Measurement
WiFi, Camera, Sniffer, ARFID, App
Pathing, Segmentation, Funnels, Events
PoS, Weather, Labor, VoC out-of-the-box Integrations
See DM1 in Action
How it Works
We help you choose the right technologies, implement integrated data collection systems that deliver the positional accuracy, population coverage, and detail that you need to solve your business problems, and then we refine their raw data with advanced ML processes that take geolocation to the next level. Data is collected in your store, anonymized, transmitted to the cloud (Azure or Google), cleaned, processed and then provided back to you in rich, web-based analytics platform that lets you see how shoppers behave. How store changes impact that behavior. What works. What doesn’t.