Advanced People Counting : Incredible Price

Send us your current people counting bill – we’ll cut it half. Guaranteed.

With real-time, occupancy, gender, time-in-store, and better accuracy!

Google Analytics People Counting

The Best Behavioral Analytics Software in the World – Paired with the Best People-Counting Cameras
Door Counting Camera

State-of-the-Art Data Collection

Stereoscopic cameras deliver highly-accurate real-time people-counting data. With advanced features like zone-counting, dwell-times, gender and height classification.

Door Counting Analytics

State-of-the-Art Analytics

Google Analytics is the most popular (and most revered) behavioral analytics product in the world. It delivers remarkable ease-of-use to millions of everyday users plus all the analytics sophistication you need.

People Counting Analytics

Real-time, Occupancy, Time-in-Store

Just a few of the advanced features you get with our GA-Based People-Counting Product.


And did we mention that it’s really, really cheap?

Price Matters More than Ever

What do businesses need even more than occupancy and safe-distancing? To save money.

Times have NEVER been harder. Google Analytics Door Count is architected to SAVE YOU MONEY.

The features you need at HALF the price (or less) you’re currently paying. Inexpensive has never felt so good.

  • 50% (or more) off your current people-counting bill

    It doesn’t matter what your current hardware/system is. We’ll cut your monthly platform bill in half or we won’t take the job.

  • Minimal Upfront

    We’ll fund the cameras for you (on zero interest 3 year leases). So you get the system you need RIGHT NOW without capital investment you can’t afford.

  • Priced Per Store not Per Sensor

    Need two cameras to cover your entrance? Have 2 or fewer or entrances. It’s one flat rate for Google Analytics Door Count.

  • App-Based Real-time Occupancy

    As a Digital Mortar customer you can enable our real-time IoS/Android Occupancy App.

Door Counting Camera

Accurate People Counting is a Must Have

Check out the In/Counts for a typical Convenience Store Customer. Most day-counts are dead on. Variance is usually less than 1%. Accurate enough to rely on. Fast enough to use.

  • Hardware Matters

    We use Xovis and Hella stereoscopic cameras – legendary for their people-counting accuracy. You can’t make orange juice without good oranges. We use the best.

  • Smarts Make a Difference

    Our Azure Cloud back-end is sophisticated and smart enough to take full advantage of the underlying data and deliver you the numbers you need almost before the customer is in the door.

  • Experience You Can Count On

    We’ve executed door-counting in all sorts of complex environments. We have the experience to help you get the system setup right and make sure it keeps right.

  • Google Delivered Reliability

    Google Analytics has the polish only the finest software company in the world can deliver after more than decade of work. It’s constantly improving. Beautiful. Fast. Trusted by millions. A joy to use.

Advanced Features are a Bonus

Price and accuracy are the core value proposition fueling Google Analytics Door Counting. It’s built in a streamline fashioned to deliver exactly what you need right now for as little cost as possible.

Fortunately, some pretty nice features come baked in with our extensive people-counting and people-measurement experience.

Door Counting Analytics
  • Realtime Occupancy

    Both Web and App-based. Entrances and exits typically show up within a second or two.

  • Occupancy and Time-in-Store

    Sophisticated processing and algorithms ensure that you get accurate, up-to-the-second occupancy counts delivered via Web or App. We even tell you average visit duration.

  • Gender and Height Categorization

    We can add in extra tracking (for almost nothing) that breaks out every count by Gender and Height Group (child to adult).

  • Two Apps to Choose From

    Use Google’s really fine (5-Star App-Store Rated) GA App. Free of course. Or use Digital Mortar’s fine-tuned Occupancy App to add real-time alerting and customer messaging. Free of course. So why not use both?

Real Time Occupancy

What’s Google Analytics (and why use it)?

Google developed Google Analytics (GA) as a free tool for digital marketers. In the past fifteen years, it’s become the single most popular analytics tool around. It’s legendary for it’s ease of use – and with millions of users – it has to be.

By pre-processing advanced camera people-counting and leveraging GA, you get the most reliable camera data with all the flexibility and integration of a world-class analytics tool supported and maintained by the best software company in the world.

  • Remarkable Ease of Use and Power

    Google Analytics is the de facto standard in digital analytics for a reason. It’s elegant, beautiful, flexible and extraordinarily easy to use. It’s also very powerful and flexible.

  • Store and Digital Data Together

    Chances are, your digital team is already using GA. By adding store data, you can integrate store and digital data into a singl enterprise reporting system. That saves you money and makes life easier and better all around. What’s more, there’s a better than even chance that you already have GA expertise on your team – so nothing new to learn!

  • Why is it so cheap?

    Google provides GA for free to encourage people to do more marketing. By taking advantage of Google Analytics, we leverage world-class software and eliminate one of the major cost-drivers in people-counting – supporting a bunch of custom UI software.

  • Need Even More?

    If you need the absolute pinnacle of customization and power, consider bundling Google Analytics Door Count with our full enterprise Door Count software. Your analytics team can take advantage of it’s incredible power while your Store Managers enjoy GA’s simplicity and elegance.

Expandable to Meet ANY Enterprise Need

The current crisis has created all sorts of unique short-term demands on people-counting and safe-distancing. You need a system that works now. But one that keeps working for you as things gradually return to normal.

Google Analytics Door is part of the Digital Mortar people-measurement suite – ensuring that you can grow and expand your capabilities as needed.

Display Measurement
  • Seamlessly Upgrade to Our Custom Software

    Digital Mortar’s custom Door Count software contains features not found in our GA integration including forecasting, integrated weather, bespoke data visualizations, additional dashboarding capabilities and (optional) POS and/or labor integrations. For many the GA offering will give you all the data you even need, but if you determine you wish to upgrade we make it fast and easy.

  • Advanced Queue Management

    Why stop at door? We bring the same sophisticated people-measurement to bear on queue management. Including predictive alerting and gamification.

  • Full Journey Measurement

    Track every aspect of the in-store experience. From where shoppers went first to what they spent time on and what drove a checkout. We integrate labor tracking too — so you can understand their impact on experience, conversion and have the tools to optimize your labor models.

  • Display Optimization

    Selling still matters. Digital Mortar’s unique Display Optimization solution lets you accurately test & measure the performance of key areas in the store.

Request a Demo

The best way to evaluate ANY enterprise software? See it in action.
Drop us a line and we’ll set up a time to walk you through how Google Analytics and People-Counting is a match made in heaven!

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