This Privacy Policy describes the data collection practices of Digital Mortar software. To view our corporate website privacy policy visit

  • OverviewDigital Mortar software is designed to help retailers understand flow through the physical spaces they own or lease. The information is used to better the in-store experience. Some applications of our software include improving layout, staffing and sales.
  • CollectionDigital Mortar uses passive sensors placed within partner retail locations to collect information, including media access control (MAC), relative signal strength and time, emitted by WiFi enabled devices. The information is aggregated into reports that help partners understand flow within the Digital Mortar enabled location(s). Digital Mortar uses one way hashing, that translates strings into a random array of numbers and letters, to anonymize records containing potentially personal identifiable information, including MAC address. Non-hashed identifiers will only be saved for individuals who have explicitly opted in to such tracking. Opt-in will occur via acceptance of a retail partner’s app privacy policy that describes the specific behavioral measurement taking place or through acceptance of a retail partner’s measurement policy upon login to an in-store WiFi system.
  • StorageThe information collected by Digital Mortar is stored in our secure cloud environment for up to 24 months after the original collection date. Partners access information pertaining to their own properties via a login gated web portal and/or secure API. Data collected in anonymous form will be stored in that manner. Digital Mortar and its partners will never attempt to re-identify data stored anonymously.
  • Data SharingInformation collected by Digital Mortar which is not publicly available will not be shared. Digital Mortar clients may only access data collected at locations within their own real estate portfolio. No data in any form, including anonymized aggregations, will be distributed to 3rd party vendors. Data and information will be shared when required by law, regulatory, legal process or governmental entities. A warrant or court order is required before any data or information is disclosed.
  • Opt-OutDigital Mortar believes in customer choice and is proud to have built software that is compliant with the Mobile Location Analytics Code of Conduct established by the Future of Privacy Forum. Should you wish to opt out of associating a device with a MAC address, please visit: Digital Mortar will remove any future data transmitted from a registered MAC address.
  • Additional AssurancesDigital Mortar is committed to being in compliance with all aspects of the Mobile Location Analytics Code of Conduct including, but not limited to, notice, limited collection and customer choice.
  • UpdatesAll updates to the Digital Mortar software privacy policy will be posted online on
  • QuestionsShould any questions arise please contact Digital Mortar at or 1-800-362-2440.

Digital Mortar, Inc., (Digital Mortar), is committed to keeping any and all personal information collected of those individuals that visit our website and make use of our online facilities and services accurate, confidential, secure and private. Our privacy policy has been designed and created to ensure those affiliated with Digital Mortar, Inc. of our commitment and realization of our obligation not only to meet but to exceed most existing privacy standards.

THEREFORE, this Privacy Policy Agreement shall apply to Digital Mortar, Inc. , and thus it shall govern any and all data collection and usage thereof. Through the use of you are herein consenting to the following data procedures expressed within this agreement.
  • Collection of Information

    This website collects various types of information, such as:

    Information automatically collected when visiting our website, which may include cookies, third party tracking technologies and server logs.

    We may also gather information about the type of browser you are using, IP address or type of operating system to assist us in providing and maintaining superior quality service.

    It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent as a means to better understand the way in which other websites garner, make use of and share information collected.

  • Use of Information Collected

    Digital Mortar, Inc. may collect and may make use of information to assist in the operation of our website and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you from .

    Digital Mortar, Inc. does not now, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties.

    Digital Mortar, Inc. may deem it necessary to follow websites and/or pages that our users may frequent in an effort to gleam what types of services and/or products may be the most popular to customers or the general public.

    Digital Mortar, Inc. may disclose your personal information, without prior notice to you, only if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:

    • Remain in conformance with any decrees, laws and/or statutes or in an effort to comply with any process which may be served upon Digital Mortar, Inc. and/or our website
    • Maintain, safeguard and/or preserve all the rights and/or property of Digital Mortar, Inc.; and
    • Perform under demanding conditions in an effort to safeguard the personal safety of users of and/or the general public.
  • Children Under Age of 13

    Digital Mortar, Inc. does not knowingly collect personal identifiable information from children under the age of thirteen (13) without verifiable parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

  • Unsubscribe or Opt-Out

    All users and/or visitors to our website have the option to discontinue receiving communication from us and/or reserve the right to discontinue receiving communications by way of email or newsletters. To discontinue or unsubscribe to our website please send an email that you wish to unsubscribe to If you wish to unsubscribe or opt-out from any third party websites, you must go to that specific website to unsubscribe and/or opt-out.

  • Links to Other Web Sites

    Our website may contain links to affiliate and other websites. Digital Mortar, Inc. does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website.

  • Security

    Digital Mortar, Inc. shall endeavor and shall take every precaution to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control.

  • Changes to Privacy Policy Agreement

    Digital Mortar, Inc. reserves the right to update and/or change the terms of our privacy policy, and as such we will post those change to our website homepage at, so that our users and/or visitors are always aware of the type of information we collect, how it will be used, and under what circumstances, if any, we may disclose such information. If at any point in time Digital Mortar, Inc. decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether or not to permit the use of their information in this separate manner.

  • Acceptance of Terms

    Through the use of this website, you are hereby accepting the terms and conditions stipulated within the aforementioned Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

  • How to Contact Us

    If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number or mailing address.

  • Email:

  • Telephone Number:


  • Mailing Address:

    Digital Mortar, Inc.
    388 Market Street, Suite 1300
    San Francisco, California 94111