Getting Data Right

We think good in-store customer journey data collection
has to be:

Accurate: Able to place the shopper at the display level of the store
Journey-Based: See the end-to-end shopper journey not just counts by zone
Comprehensive: Measure most shoppers not just mobile app users or those connected to wifi
Cost-Efficient: Reasonable for large stores and scalable across a large number of stores or even fleet-wide
Reliable: Enough to be deployed and easily maintained in many stores and large footprints

Sure, but how do you do that?

Hardware

Digital Mortar can leverage existing wifi, cameras or apps for full journey measurement.

Passive Sniffers, however, deliver a unique blend of accuracy and affordability that make them our most commonly deployed solution.

What These Are

Dedicated measurement devices the size of a credit card
Tracking smart phones
Passively without any connection requirement
Costing less than $200 per device

What they Do

That track the entire customer journey
Including most iPhones
At an accuracy down to 1.5 meters or better.
With easy installation, high reliability, and NO store impact

Want to learn about the installation process?

Getting Started

There are lots of choices for data collection, each with their own pros and cons.

Collection Hardware Comparison

No in-store shopper tracking technology is perfect. We're committed to finding the right solution based on your space, existing equipment, budget and measurement needs. That may require multiple technologies in combination or different solutions for different locations/functions. Our only goal is to architect the most effective, easy-to-implement, and cost-efficient solution that will meet your needs.

	Sniffer	Wifi	Camera	App

Cost
Capture Rate
Location Accuracy
Journey Tracking

We architect these technologies to track Associates as well as Shoppers and use advanced analytics to make sure we get it right...

Associate Tracking

Seamless Associate Tracking with high positional accuracy and ping rate
Easy Compliance
Tracking options/flexibility: Store issued hardware, DM issued devices, Personal devices
Push Mechanisms

All of which enables DM1’s incredible reporting and analytics

Analytics

DM TRACKS

Where customers (and staff) go in the store
What they look at and interact with
How much time they spend
Whether they talked with associates
If they successfully convert/buy

DM ADVANTAGES

Full path
Accurate
CRM join capable
Automated
Cost efficient
Scalable

An unparalleled quantitative experience measurement solution

Keep in mind that there is no one size fits all approach.

Flexible Architecture

Do you have a large-scale space (stadium, airport, resort, etc.) where adding hardware isn’t viable?
Have you already committed to a camera based technology?
Do you need to track display interactions or add customer metadata, like gender and age, that electronic tracking doesn’t ‘see’?
Do you have a very small footprint store that demands absolute positional accuracy?

No problem, DM1 is an open system and can ingest data from existing wifi APs, cameras and/or app based tracking. We often blend technologies to get the best tracking for your specific needs.

Of course, data collection doesn’t end with the journey.

Data Integration

PoS
Staffing
Planograms
CRM
Digital analytics
Voice of Customer
Event Calendar
Weather

If you’re ready to start using customer journey data, drop us a line:

SOLUTION

Data Collection