DM1 brings measurement techniques from the web into your stores


Great measurement starts with good data.



DM1 tracks full customer journeys. Accurately. Our system seamlessly measures and blends Shopper, Associate and PoS data.

Getting the data right isn't easy. We integrate best-of-breed data collection technologies, calibrate the initial implementation and use machine learning and advanced analytics to clean the resulting data.

Measurement is cost-effective (<5K for most stores) and capable of scaling fleet-wide with easy installation and low maintenance.

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Detailed, accurate data supports deeper, more meaningful metrics



DM1's robust metric set covers store performance and customer journey.

Measure every aspect of the store: traffic, engagement efficiency, conversion efficiency, and even interaction lift.

Then take measurement down to the shopper journey: draws, engagement points, interaction points, conversion drivers and even exit points.

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Metrics are combined to create stunning reports



Our reporting shows you exactly what’s happening inside the store. What draws shoppers. What loses them. Where your store works. Where it doesn’t.

For any time period, season, time-of-day and shopper segment.

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Great reports allow you drill-down, explore, analyze and learn



DM1 is built to drive meaningful decisions and change:

Advanced segmentation zeroes in on your key shopper populations.

Flexible store-funnels show you how shoppers navigate and where they fall out.

Side-by-side comparisons highlight improvements.

Slice any report by time, store, layout, shopper segment and AB test.

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