DM1 brings measurement techniques from the web into your stores

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Great measurement starts with good data.

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Data

DM1 tracks full customer journeys. Accurately. Our system seamlessly measures and blends Shopper, Associate and PoS data.

Getting the data right isn't easy. We integrate best-of-breed data collection technologies, calibrate the initial implementation and use machine learning and advanced analytics to clean the resulting data.

Measurement is cost-effective (<5K for most stores) and capable of scaling fleet-wide with easy installation and low maintenance.

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Detailed, accurate data supports deeper, more meaningful metrics

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Metrics

DM1's robust metric set covers store performance and customer journey.

Measure every aspect of the store: traffic, engagement efficiency, conversion efficiency, and even interaction lift.

Then take measurement down to the shopper journey: draws, engagement points, interaction points, conversion drivers and even exit points.

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Metrics are combined to create stunning reports

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Reporting

Our reporting shows you exactly what’s happening inside the store. What draws shoppers. What loses them. Where your store works. Where it doesn’t.

For any time period, season, time-of-day and shopper segment.

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Great reports allow you drill-down, explore, analyze and learn

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Analytics

DM1 is built to drive meaningful decisions and change:

Advanced segmentation zeroes in on your key shopper populations.

Flexible store-funnels show you how shoppers navigate and where they fall out.

Side-by-side comparisons highlight improvements.

Slice any report by time, store, layout, shopper segment and AB test.

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