The Measurement Minute #43 with Gary Angel : The Funnel is Dead Customer Journey's are mostly thought of as a linear funnel. It's a common-sense view that helps make a complicated proces...
To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
The Measurement Minute #42 with Gary Angel : Giving Your ML a Helping Hand with Meta-data Adding context and data based on your existing data is a technique as old as analytics. Just bec...
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
The Measurement Minute #41 with Gary Angel : Making Small Data Sets BIGGER Supervised Learning data sets are often hard to come by and have to be created manually. That often means they ...
The Measurement Minute #40 with Gary Angel : Small Data Sets are the Real Plague of an Analyst's Existence We hear a lot about having too much data. But not from analysts - and particula...
The Measurement Minute #39 with Gary Angel : ML is Deceptively Powerful and Powerfully Deceptive The most important thing to understand about ML isn't so much how powerful it is but how ...
The Measurement Minute #38 with Gary Angel : ML is Changing the Role of the Analyst Most data analytics folks aren't ML experts. And like just about everyone else, they're worried about ...
The Measurement Minute #37 with Gary Angel : A Brief Thanksgiving Interlude Ahh snap! The Measurement Minute goes all sappy and philosophical on Thanksgiving. But don't worry, it will be...