Integrating PoS and Shopper Journey Data
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...
Strategies for Dynamic Associate Allocation
The Measurement Minute by Gary Angel Dynamic associate allocation is one of the most powerful applications of people-measurement in retail - particularly for larger stores. But when it c...
Dynamic Real-time Associate Allocation
The Measurement Minute by Gary Angel Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...
Classifying and Analyzing Store Greeter Interactions for Store Analytics
The Measurement Minute by Gary Angel Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...
Classifying Associate Interactions in the Store with Shopper Journey Data
The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...
How to Measure Shopper Groups in the Store
The Measurement Minute by Gary Angel Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...
Dashboarding Store Performance with Shopper Measurement
One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...
Measuring Shopper Groups and the Impact on Store Conversion
The Measurement Minute by Gary Angel Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...
Dashboarding Store Operational Efficiency with People Measurment
The Measurement Minute by Gary Angel The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...