The Measurement Minute by Gary Angel Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropria...
The Measurement Minute by Gary Angel Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...
The Measurement Minute by Gary Angel Dynamic associate allocation is one of the most powerful applications of people-measurement in retail - particularly for larger stores. But when it c...
The Measurement Minute by Gary Angel Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...
The Measurement Minute by Gary Angel Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...
The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...
The Measurement Minute by Gary Angel Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...
One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...