The Measurement Minute by Gary Angel

The value of a PoS integration to journey data is profound. And that value starts with one essential metric – the true conversion rate. Journey tells you how much traffic every area of your store got. How much of that traffic engaged. What it doesn’t tell you is how much of that traffic actually purchased. PoS data fills in that gap and gives you the true conversion for every part of your store for every time of day.

And with that true conversion rate, you can do profoundly important analytics on the impact of STARs rates, out-of-stock conditions, seasonal changes, and merchandising refresh rates. Learnings, in other words, about stuff that is fundamental to effective store operations.

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