The Measurement Minute with Gary Angel

A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your using realtime data to dynamically move Associates to the right places in the store, it’s critical that you know who’s a Shopper and who’s an Associate. This Measurement Minute explains why that’s harder in realtime, how BLE and camera-based detection work, and the best compromise right now between the two.

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