The Measurement Minute by Gary Angel

A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics effort. Organizations often find themselves drowning in reports that nobody seems to pay attention to. But that doesn’t mean reporting is a step you can skip by diving right into analytics. It doesn’t work that way. Reporting sets the table for analytics by creating a shared understanding in the organization of what’s actually happening, where the potential problems are, and what the right way to think about the data is. The Measurement Minute starts an extended series on In-Store Analytics reporting and dashboarding beginning with why it’s necessary at all.

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