Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

By Gary Angel

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June 26, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn’t strategic.

 

Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword buy? The big strategic stuff? Not so much…

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