The Measurement Minute with Gary Angel

Attribution is one of the most challenging endeavors in marketing analytics. It’s a problem I failed at a few times back at Semphonic and EY – and it’s the primary focus for Scott Konopasek and Mint Measure. In this 20 minute interview, Scott and I talk attribution. Why it’s hard. What’s missing in the market. And whether a more focused and less ambitious attribution approach can pay dividends. If you’re interested in or thinking about attribution problems, I think you’ll enjoy Scott’s takes…

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