Optimizing the Omni-Channel Experience with Analytics
By Gary Angel|
January 20, 2017
Join Digital Mortar’s CEO Gary Angel and John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It’s free of course, and the material is a superb look at customer journey analytics from an omni-channel lens. You’ll learn about the basics of in-store customer journey data, see how it maps into big-data systems, and get an overview of some of the core analytics you can do to drive omni-channel experience.
You can register here!
- The Basics of Display Measurement
- Merchandising Analytics: Measuring In-Store Displays
- Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism
- Screening Off – The right answer for thinking about model bias
- The Problem of Correlation: Why you don’t need to have a variable to use it