The Funnel is Dead : The Measurement Minute #43 w. Gary Angel

By Gary Angel

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February 12, 2019

The Measurement Minute with Gary Angel

The Measurement Minute #43 with Gary Angel : The Funnel is Dead

 

Customer Journey’s are mostly thought of as a linear funnel. It’s a common-sense view that helps make a complicated process understandable. But attention to actual customer journey data suggests it may not be a very productive or useful metaphor.

 

 

 

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