The Funnel is Dead : The Measurement Minute #43 w. Gary Angel
By Gary Angel|
February 12, 2019
The Measurement Minute #43 with Gary Angel : The Funnel is Dead
Customer Journey’s are mostly thought of as a linear funnel. It’s a common-sense view that helps make a complicated process understandable. But attention to actual customer journey data suggests it may not be a very productive or useful metaphor.