Why CLTV : The Measurement Minute #21 w. Gary Angel
By Gary Angel|
August 24, 2018
The Measurement Minute #21 with Gary Angel : Why CLTV
If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay adequate attention to shape of their CLTV distribution. It’s a surprisingly common failing in digital marketing.