Why CLTV : The Measurement Minute #21 w. Gary Angel

By Gary Angel

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August 24, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #21 with Gary Angel : Why CLTV

 

If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay adequate attention to shape of their CLTV distribution. It’s a surprisingly common failing in digital marketing.

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