The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...
The Measurement Minute #35 with Gary Angel : A Good Night for the Experts If you followed the run-up to last night's election closely, you probably weren't too surprised. Most of the top...
The Measurement Minute #33 with Gary Angel : Catastrophic Prediction - It's Not as Bad as it Sounds It's nearly impossible to predict the timing and nature of anomalous events - whether ...
The Measurement Minute #32 with Gary Angel : Predicting Outliers Outliers are inherently anomalous. So predicting them is pretty much impossible. But you can build a model to help you un...
The Measurement Minute #31 with Gary Angel : Outliers and Predictive Modeling My favorite session at the Digital Analytics Hub turned out be a conversation around Predictive Modeling tha...
The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets. I'm just back from three days of conversations at the Digital Analytics Hub and start a...
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Measurement Minute #29 with Gary Angel : Sokol Squared - What Business can Learn from Mindless Gender-Studies Hoax Papers. You may have heard the hullabaloo around 3 academic hoaxste...