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What’s Wrong with In-Store Tracking Measurement

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to ...

April 19, 2017

By Gary Angel

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An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...

April 6, 2017

By Gary Angel

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Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...

February 14, 2017

By Gary Angel

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Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, ...

February 14, 2017

By Gary Angel

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Big Data Forecasting

Forecasting is a foundational activity in analytics and is a fundamental part of everyone’s personal mental calculus. At the simplest level, we live and work constantly using the most basic forecas...

November 3, 2016

By Gary Angel

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