blog-img

Machine Learning: Model building isn’t the hard part

The Measurement Minute with Gary Angel   Machine Learning is at the stage just before widespread adoption when lots of potential users are worried about how hard it is. It isn't easy (not ...

April 23, 2019

By Gary Angel

blog-img

Variation Bottlenecks – How Creative can Limit Analytics

The Measurement Minute with Gary Angel   Analytics - and especially machine learning - require lots of variation. Often enough that's not a problem. But particularly when it comes to creat...

April 17, 2019

By Gary Angel

blog-img

Actionable Analytics

The Measurement Minute with Gary Angel   Everyone (including me) likes to tout analytics ROI and actionable analytics. But the truth is that direct, actionable results from analytics are l...

April 16, 2019

By Gary Angel

blog-img

Loss Prevention and Shopper Analytics

The Measurement Minute with Gary Angel   Combining loss prevention and shopper analytics sure looks attractive when you consider the cost and friction in duplicating your in-store camera i...

April 9, 2019

By Gary Angel

blog-img

Garry Kasparov, Ke Jie….Bill Belichick?

The Measurement Minute with Gary Angel   If you consider the factors that control what makes a good ML problem and apply them to major sports leagues, it's pretty clear what role stands ou...

March 29, 2019

By Gary Angel

blog-img

Scale Efficiency and ML – Why Our Short-Attention Span Matters

The Measurement Minute with Gary Angel   Thinking about when to use machine learning? Defined outcomes and clock-time efficiency are both important. But so too is the scale of the problem ...

March 29, 2019

By Gary Angel

blog-img

McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition

The Measurement Minute with Gary Angel   Acquisitions are a dime (or $300 million) a dozen these days. But McDonald's acquisition of Dynamic Yield is definitely an out-of-the-box strategic...

March 28, 2019

By Gary Angel

blog-img

The Surprising Role for Humans in Creating ML Training Data

The Measurement Minute with Gary Angel   Creating training data for ML can be really hard. That's why you should consider using the data you have to generate more. Check out the full blog ...

March 25, 2019

By Gary Angel

blog-img

ML Use-Cases without a Baked-in Outcome : Geolocation and Associate Detection

The Measurement Minute with Gary Angel   The use-cases we here at Digital Mortar have pushed on with ML all involve business problems where we don't have defined outcome in our data. In th...

March 21, 2019

By Gary Angel

Search